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Ed Garsten

Manager, Electronic Communication

Chrysler Group LLC

A native New Yorker, Garsten, spent 20 years at CNN as a founding producer launching Headline News, anchor, Detroit Bureau Chief and Correspondent. Covered such major stories as the expulsion of Pete Rose from baseball, the Jim Bakker/PTL scandal, the saga of “suicide doctor” Jack Kevorkian, Hurricane Andrew, the siege at the James Nichols farm following the Oklahoma City bombings, the auto industry and major commercial airline crashes.

Following the closing of the CNN Detroit Bureau in 2001, Garsten worked as the National Auto Writer for the Associated Press, then General Motors beat writer for The Detroit News.

Garsten joined Chrysler in 2005 to launch its controversial media-only blog, TheFirehouse.biz, the first foray into social media by the automaker.  TheFirehouse.biz was successful in winning positive coverage for Chrysler by posting exclusive material aimed solely at journalists. 

In 2006, the Chrysler Electronic Communication Group was created, and Garsten named its first and only manager.  The group encompassed online, broadcast video and audio communication. 

When Chrysler was sold to Cerberus Capital Management in 2007, Garsten took on a second blog, open to the public.

Both blogs have won awards from Women in Communications and the International Association of Business Communicators. TheFirehouse.biz also was named as a finalist for a PR Newswire Platinum Award.

Garsten has spoken about social media in theU.S.andEuropeand both Garsten and TheFirehouse.biz are featured in “The Corporate Blogging Book” by Debbie Weill, the seminal book on corporate blogging.

Garsten is married with two grown children.

He holds a Masters in Journalism from The University of Arizona and a BA in Speech and Theatre from the State University of New York atOswego. 

Ed enjoys kayaking, playing ice hockey, skiing, and playing the drums and guitar.

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