Four private sector partners — Ann Arbor, Mackinac Island, The Henry Ford and Traverse City — are contributing a combined $2 million toward the national advertising campaign.
You’ve heard of a walking billboard — those guys wearing giant menu signs in front of businesses — but one Downriver man has created the latest innovation: The riding billboard.
This week on an exclusive Michigan Matters, Carol Cain talked with international advertising executive Sir Martin Sorrell and auto racing legend Sir Jackie Stewart.
McDonald’s is trying to create a new cultural phenomenon. Will it catch on?
AT&T says smartphone applications and mobile barcodes — those funny-looking, pixilated squares appearing on everything from bus shelters to price tags — will spur innovation and sales in the marketing world in 2012.
Kitchen And Bath Firm Picks Pushtwentytwo: Wittock Kitchen and Bath, a division of Saginaw-based Standard Electric, has selected pushtwentytwo to oversee its comprehensive advertising and marketing needs. Wittock Kitchen and Bath is one of the largest distributors of plumbing, […]
The nation’s largest food companies say they will cut back on marketing unhealthier foods to children, proposing their own set of advertising standards after rejecting similar guidelines proposed by the federal government.
Governor Rick Snyder signed legislation Thursday to pay for the campaign that experts say has brought millions of dollars to the state of Michigan.
Governor Rick Snyder is expected to sign a bill Thursday that will pump $10 million into the popular advertising campaign.
Some people watch the Superbowl not just for football, but for the ads.