Designed to Simplify

The high-tech control panel of a Whirlpool washer

Whirlpool Brand Uses Storytelling To Make Sense Of Appliance Technology

Building on the success of its Designed to Simplify campaign, Whirlpool is bringing its national 2013 evolution campaign to life with a focus on ways appliances can not only solve some of life’s daily dramas, but can also empower the Whirlpool consumer to create an ideal sense of life each and every day.

WWJ Newsradio 950–05/22/2013