Car companies look for different ways to market vehicles and reach new audiences.
Good weather and a strong Memorial Day weekend helped car buyers ignore reports of recalls, pushing car and truck sales up more than ten percent in May.
An automotive battle of David and Goliath took place at Route 66 Raceway in Elwood, IL. A modified Smart Car nearly beat a Shelby Mustang in a quarter mile drag race.
Ford is building a limited-edition Mustang GT to honor the pony car’s 50th anniversary. It is showing the Limited Edition at the New York auto show, which begins this week.
Crews for Ford and supplier DST will spend much of the night rebuilding a Mustang on the 86th floor of the Empire State Building.
Next month the automaker will display a 2015 Mustang on top of the Empire State Building. It harkens back to something they did in 1965 as the Mustang was launching.
Ford Motor Co.’s Chief Operating Officer Mark Fields talked about the unique roll out of the new 2015 Mustang — the sixth generation of the iconic 50-year-old pony car which took place in Dearborn and other continents — and also of helping Metro Detroiters in a far flung conversation during taping of “Michigan Matters.”
The most modern thing about the 2015 Mustang is a third engine choice, to go along with the traditional V-6 and V-8. A new four-cylinder Ecoboost engine will put out at least 305 horsepower, with greatly improved fuel economy.
“It’s going to feature a lot of new drive train options and mechanical upgrades it never had before,” said Kelly Blue Book analyst Karl Brauer.
Ford will unveil the long awaited, all new Mustang on December 5th. This will not be your traditional auto show unveiling.