Nike

(ALAIN JOCARD/AFP/Getty Images)

Michael Jordan Lawyer: Star’s Name Worth $480M To Nike

Michael Jordan’s lawyer told jurors Wednesday at a civil trial over the unauthorized use of the star’s name in a steak ad that the market value of Jordan’s moniker to the Nike sportswear company was at least $480 million.

97.1 The Ticket–08/13/2015

PARIS, FRANCE - JUNE 12: In this handout image provided by Jordan Brand, Michael Jordan paid a visit to Palais 23 this afternoon on Friday June 12, Joined by his frequent partners-in-design Tinker Hatfield and Mark Smith, key figures in the 30-year evolution of the Air Jordan, Jordan has returned to Paris to mark the 30th anniversary of 1985's Air Jordan One. Palais 23 is a spectacular tribute to the shoes, moments, designs and artifacts that have shaped the 30-year evolution of the Air Jordan. (Photo by Jordan Brand via Getty Images)

Opening Statements Planned At Michael Jordan Brand Trial

Opening statements are set for a civil trial looking at the market value of Michael Jordan’s identity.

97.1 The Ticket–08/12/2015

ARLINGTON, TX - JANUARY 12: The Oregon Ducks mascot is seen during the College Football Playoff National Championship Game at AT&T Stadium on January 12, 2015 in Arlington, Texas. (Photo by Ronald Martinez/Getty Images)

Oregon Ducks Sport New Glow In The Dark Uniforms [PHOTO]

Having the Nike headquarters in your backyard has its advantages.

97.1 The Ticket–08/11/2015

ORLANDO, FL - DECEMBER 12:  The  "Swoosh" logo is seen on a Nike factory store on December 12, 2009 in Orlando, Florida. Tiger Woods announced that he will take an indefinite break from professional golf to concentrate on repairing family relations after admitting to infidelity in his marriage. The company issued a statement that "Woods and his family have Nike's full support." (Photo by Getty Images)

Report: Detroit To Get Nike Store

Reports have surfaced that Detroit could be getting a Nike store.

97.1 The Ticket–08/06/2015

(Photo by Getty Images)

Report: Michigan’s Nike Deal Is Worth $169 Million

The rich get richer.

97.1 The Ticket–07/15/2015

ARLINGTON, TX - JANUARY 12: Linebacker Darron Lee #43 of the Ohio State Buckeyes celebrates a play in the fourth quarter against the Oregon Ducks during the College Football Playoff National Championship Game at AT&T Stadium on January 12, 2015 in Arlington, Texas. (Photo by Kevin C. Cox/Getty Images)

Ohio State’s Darron Lee Says Nike Might Help ‘Them Fools up North’

“Maybe Them Fools up North will be good again now that they are back to Nike,” said Lee in his first tweet on the subject.

97.1 The Ticket–07/07/2015

(Photo by Leon Halip/Getty Images)

OFFICIAL: U-M Athletics Chooses Nike

The deal will begin in August 2016, after the university’s current contract with Adidas expires.

97.1 The Ticket–07/06/2015

ANN ARBOR, MI - APRIL 04: Head coach Jim Harbaugh of the Michigan Wolverines looks on during the Michigan Football Spring Game on April 4, 2015 at Michigan Stadium in Ann Arbor, Michigan.  (Photo by Gregory Shamus/Getty Images)

Did Michigan Sign With Nike? [PHOTOS]

It appears that pitch may have worked.

97.1 The Ticket–06/10/2015

GREEN BAY, WI - DECEMBER 28:  Calvin Johnson #81 of the Detroit Lions scores a touchdown against the defense of  Morgan Burnett #42 of the Green Bay Packers in the second quarter at Lambeau Field on December 28, 2014 in Green Bay, Wisconsin.  (Photo by Chris Graythen/Getty Images)

Nike Releases New Calvin Johnson Nike CJ3 Trainer ‘Georgia Peach’ [PHOTOS]

The ‘Georgia Peach’ is set to be released on June 5 and they retail for $160.

97.1 The Ticket–06/03/2015

Devin Gardner #98 of the Michigan Wolverines throws a first quarter pass while playing the Penn State Nittany Lions on October 11, 2014 at Michigan Stadium in Ann Arbor, Michigan.  (Photo by Gregory Shamus/Getty Images)

Report: Michigan Taking Bids From Adidas, Nike For New Apparel Deal

The University of Michigan took bids from both Nike and Adidas — the school’s current outfitter — to become the athletic department’s next long-term provider.

97.1 The Ticket–05/15/2015

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