Michael Jordan’s lawyer told jurors Wednesday at a civil trial over the unauthorized use of the star’s name in a steak ad that the market value of Jordan’s moniker to the Nike sportswear company was at least $480 million.
Opening statements are set for a civil trial looking at the market value of Michael Jordan’s identity.
Having the Nike headquarters in your backyard has its advantages.
Reports have surfaced that Detroit could be getting a Nike store.
The rich get richer.
“Maybe Them Fools up North will be good again now that they are back to Nike,” said Lee in his first tweet on the subject.
The deal will begin in August 2016, after the university’s current contract with Adidas expires.
It appears that pitch may have worked.
The ‘Georgia Peach’ is set to be released on June 5 and they retail for $160.
The University of Michigan took bids from both Nike and Adidas — the school’s current outfitter — to become the athletic department’s next long-term provider.