parade company

A float designed by eighth grader Naomi West won the Skillman Foundation Float Design Contest and her idea turned into a float for America's Thanksgiving Parade. (By Edward Cardenas)

Student Designed Float Brought To Life For Thanksgiving Day Parade (Video)

A float based on the winning picture in the the Skillman Foundation Float Design Contest was revealed Wednesday at The Parade Company.

CBS 62–11/19/2014

Parade Company float. (WWJ/Stephanie Davis)

Parade Company Unveils New Floats For 2014 Thanksgiving Day Parade

It won’t come as a surprise when you see dancing in the streets at the Thanksgiving Day parade this year.

WWJ Newsradio 950–10/15/2014

Detroit Target Fireworks

Best Fireworks Displays In The Detroit Area

Learn more about some of the most popular fireworks shows in the local area and across Michigan including the Parade Company / Target Fireworks on RiverWalk. From Belleville to Wyandotte — we’ve got you covered.

CBS 62–06/16/2014

The Marching Band performs during the night. (WWJ/Sandra McNeill)

Metro Detroiters ‘Hob Nobble Gobble’ All In The Name Of Fundraising

The event this year featured a meet and greet with Detroit area native pop star Mike Posner and a performance by Jason Derulo.

WWJ Newsradio 950–11/23/2013

Entertainment was part of the fun at the Parade Company's annual fundraiser; Hob Nobble Gobble. (WWJ/Sandra McNeill)

The Parade Company Delights With Hob Nobble Gobble

Hundreds of people gathered at Ford Field Friday night for the annual Hob Nobble Gobble – the fundraiser for Detroit’s Thanksgiving Day Parade.

WWJ Newsradio 950–11/17/2012

One of the floats on display during Parade Company's Parade Float Design contest. (WWJ/Pat Sweeting)

Parade Company Announces Student Design Award Winners

There were a lot of smiling faces at the Parade Company in Detroit as winners were announced for this year’s Parade Float Design.

WWJ Newsradio 950–11/12/2012

(credit: Steve Wiseman /CBS Radio Detroit)

Helium Shortage Won’t Deflate Detroit Thanksgiving Parade

It’s difficult to imagine The American’s Thanksgiving Day parade with out the giant hot air balloons … but it was a close call.

WWJ Newsradio 950–11/08/2012

A view of Navin Field in Detroit (WWJ Photo/Mike Campbell) FILE PHOTO

Parade Company Seeks To Occupy Tiger Stadium Site

Will there soon be more than just an empty field at the corner of Michigan and Trumbell?

WWJ Newsradio 950–07/25/2012

(WWJ Photo/Sandra McNeil)

Last Minute Prep For Thanksgiving Parade

With just mere hours now before the big show, the pressure is on to get the floats and hot air balloons ready for their close-ups on Thanksgiving morning.

WWJ Newsradio 950–11/23/2011

(Credit: theparade.org)

Runners Getting Ready For Detroit Turkey Trot

Runners will lace ‘em up for the annual Fifth Third Bank Turkey Trot 10-K Run on Thanksgiving morning in downtown Detroit, along with a 5-K and the Mashed Potato Mile.

WWJ Newsradio 950–11/18/2011

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