With its record-setting national advertising campaign already under way, Pure Michigan today kicked off its advertising campaign in local markets throughout the Great Lakes region.
Business grew for Michigan’s tourism industry for a third consecutive year in 2012, with help from the weather, good publicity and the “Pure Michigan” advertising campaign aimed at luring visitors from other states.
The Pure Michigan campaign had its biggest impact ever in 2012, attracting 3.8 million out-of-state visitors to Michigan, where they spent a record high of $1.1 billion at Michigan businesses, according to a just-completed report by Longwoods International.
“We’re going to put Pure Michigan on the road,” said Secretary of State Ruth Johnson.
Four Michigan companies — Michigan International Speedway, Ford, Pure Michigan and Quicken Loans — Tuesday partnered to unveil the Ford Fusion Energi as the 2013 Official Pace Car at NASCAR’s fastest track. And what’s really cool is that you can win that pace car.
With spring and summer approaching, the 2013 Pure Michigan national cable television advertising campaign began airing Monday, March 18.
As part of the Pure Michigan Social Entrepreneurship Challenge, a competition designed to advance ideas and solutions to address Michigan’s social challenges, Consumers Energy and The Heat and Warmth Fund are sponsoring the “Fostering Energy Affordability” category and will award a $10,000 cash prize for a social venture with market traction and a $5,000 cash prize for the best new business idea.
A Michigan Economic Development Corp. official told lawmakers Thursday that the agency is re-evaluating the use of the award-winning tourism logo.
On Valentine’s Day, fans of Pure Michigan were invited to share their ideal Pure Michigan romantic weekend for an opportunity to win a trip for two to Mackinac Island.
With 2013 underway, visitors to Michigan.org, the state’s official tourism Web site, can look forward to a wide range of new and improved lodging options, dining spots, and activities this year, including milestone anniversary celebrations.