Behind The Scenes With Auto Show ‘Product Specialists’
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DETROIT (WWJ) – They’re technically called product specialists, but they’re known to most as the Detroit Auto Show Models. So, how much effort does it take to talk cars and look pretty? WWJ’s Kathryn Larson lifts the veil on a career that’s full of tests and talent.
They are the ladies who sparkle on the auto show floor. But through the coats of mascara and the false eyelashes are the long hours and hard work required to live the glamorous life.
“It’s wonderful, you know, I’m 26-years-old, before this I’ve only traveled a little bit and now, you gain a lot of confidence and you learn how to do things on your own and become an adult and I really enjoy doing this,” said Metro Detroiter Tiffany Stone.
At 5 a.m. sharp without a stitch of makeup on, the fresh-faced beauty sits down with dozens of other girls at the Downtown Doubletree for Tod’s Room of Birmingham to create Victoria’s Secret ringlets and baby doll pouts.
The Chrysler Concept Car Presenter travels across the world to all the car shows and Stone said there are a lot of learning touch ups that lead to these special events.
“We talk to the people who design the vehicles who are behind the Chrysler brand. They give us the low-down and what they want the Chrysler brand to look like,” said Stone.
The models are constantly listening to their I-pods, checking the audiobooks because the information from the car companies could change on a dime, and they have to be spot on for their client. And it’s not just learning on the go, there’s testing too.
“We also test them at the end and if they don’t have an 85 percent or higher, they get one make-up chance and if they don’t make that chance, they don’t get to go on with the program. That’s how important it is for our people to know their product information,” said Marci Rice from the Southfield Based Gail & Rice Agency.
Rice said the company represents about 1,000 girls and the experience is one many wouldn’t change for the world.
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